In the early 1990s, the Dafgård family traveled around the world to find new inspiration. By the Mediterranean, they found exactly what they were looking for. The pizza restaurants were selling pizza slices through a hole in the wall! The Dafgårds liked both the idea and the pizza itself.

The journey continued and they traveled to the USA, where the exciting flavors of pan pizzas gave some extra fuel to the family’s new pizza idea. They brought the inspiration back home to Sweden and the village Källby, where they planned to develop their very own pan pizza. As soon as they figured out how to make delicious pan pizzas, they built the most modern pizza factory in the Nordics. And they sure did something right. Not only are the pizzas exported throughout Europe, but Billys Pan Pizza is also the biggest frozen snack brand in Sweden with 1 pizza sold every second!